Lagos Life is the work of a Nigerian developer posting as Shalom Rayhamen, inspired by The Sims 3 and a danfo game. Her words, not a press summary.
Who Made Lagos Life? The Creator and the Story
Lagos Life was built by one person: a Nigerian software developer who goes by Shalom Rayhamen on X, where her handle is @Shalom_HeyEliy. She launched it on October 1, 2026 — Nigeria's Independence Day — and it went from roughly 1,500 players on day one to a million within four days. Players pay nothing: the game is free in the browser, and she funds it by selling advertising space inside the world to real businesses.
This page sorts out who she is, which published version of her name to trust, and how a solo free-to-play project became the biggest story in Nigerian gaming.
The name the game itself prints
Two sources are first-party, and they agree. The footer of the official live stats page reads "CREATED BY Shalom Rayhamen @Shalom_HeyEliy", and her X account carries the same display name. The official Terms of Service, last updated October 1, 2026, name the operator as "Eliy (eliysites.com)" — and that domain redirects to heyeliy.com, the brand built on the same name as her handle. The creator and the company are the same person.
| What we can confirm | Source | Checked |
|---|---|---|
| Display name Shalom Rayhamen, handle @Shalom_HeyEliy | Her own X account | 2026-10-06 |
| "CREATED BY Shalom Rayhamen @Shalom_HeyEliy" in the stats page footer | Official page at lagoslife.app/stats | 2026-10-06 |
| Operator is "Eliy (eliysites.com)", terms updated 1 October 2026 | Official Terms of Service | 2026-10-06 |
| Official contact address is the in-game account @shallyr | Official Terms of Service, clause 10 | 2026-10-06 |

The official stats panel, cropped to the numbers. Readings as of 2026-10-06 09:05 CST; the page says the counters refresh every 30 seconds.
Four outlets, two spellings, one person
The press does not agree on her surname. Arise and BusinessDay both write Ijeoma Shalom Rayhamen. TechPoint and TechCrier both write Shalom Mathew — a different last name, and both also report her as UK-based, where Arise reports a Nigerian developer.
| Outlet | Name used | How she is described |
|---|---|---|
| Arise | Ijeoma Shalom Rayhamen | Nigerian software developer, popularly known online as Shalom |
| BusinessDay | Ijeoma Shalom Rayhamen | Creator of the Nigerian-built browser game |
| TechPoint | Shalom Mathew | UK-based Nigerian software developer |
| TechCrier | Shalom Mathew | Developer of the game that passed 1 million players |
| Her own X account | Shalom Rayhamen | Display name on @Shalom_HeyEliy |
| Official stats page | Shalom Rayhamen | Printed in the page footer |
This guide uses Shalom Rayhamen because it is what the person publishes under herself and what the official site prints. That is a sourcing decision, not a ruling on which outlet is right — one may have a fuller legal name, the other a shorter byline form. If you are writing about her, quote the exact string each outlet used rather than picking a winner.
Both spellings surface in autocomplete and related-search panels, alongside unrelated people with similar names. Copy the handle, not the surname, when you need to find her.
How it started, in her own words
The clearest account of the origin is the launch post she published on October 1, 2026, because it is hers rather than a reporter's paraphrase:
Official source: launch post by Shalom Rayhamen on X — "I grew up playing The Sims 3 and always wondered what it would be like if the Sims lived in a world inspired by ours. Then I saw @eureka_seamless riding a danfo through Lagos, and it sparked an idea: Lagos Life Sims."
Two inputs, both specific. The Sims 3 supplied the format — a life lived in a rented home, on a job, with a rent bill — and @eureka_seamless, another Nigerian developer, supplied the trigger: a browser game where you drive a danfo through Lagos. Two different games by two different people, released five days apart, and search engines blend them constantly; Lagos Life vs Lagos Run separates them. The Sims link is inspiration, not an official connection.

Real Lagos, not the game. The city her own post calls "a world inspired by ours" is the one above, and it is why the game reads the way it does.
Why she picked October 1
Nigeria's Independence Day is not an arbitrary release date — it is the kind a Nigerian developer picks on purpose. Media reporting puts day one at roughly 1,500 players and the one-million mark at four days, drawn from the developer's own numbers.
No download, no store listing, no campaign — the audience arrived through social posts. Anything telling you to install a "Lagos Life app" is lying: the download question and the verified official link.
How a free game pays for itself
Her business model is simple: the game is free for players, and she sells billboard space inside the shared world to real businesses. The official advertise page says it plainly — "No account needed: upload your logo, pay, and you're live." That is why the world is lined with brands even for players who never spend anything.
| Ad slot on the official page | Price | Term | Checked |
|---|---|---|---|
| Digital billboards on street corners (38 boards) | ₦50,000 each | 7 days | 2026-10-06 |
| Sea plots on the lagoon | ₦18,000 each | 7 days | 2026-10-06 |
| Airport boards | ₦1,500,000 | 7 days | 2026-10-06 |
| The ad slot on the live stats page | ₦100,000 | 7 days | 2026-10-06 |
Treat this table as a snapshot: TechPoint reported billboards at ₦5,000 a week on October 5, a tenth of the official figure the next day, so read prices off the official page, not from any article. Her other revenue is wallet top-ups processed by a payment provider called Bachs; the Terms state the naira has no real-world value and cannot be cashed out or transferred outside the game.
Reading her numbers honestly
Lagos Life publishes live counters, and they are the developer talking about herself. The official panel recorded 59,425 players online and 2,103,870 players in total as of 2026-10-06 09:05 CST, readable by anyone from the public endpoint lagoslife.app/api/public-stats.
Two caveats matter more than the numbers. The online figure is a volatile instant reading — it swung by double-digit percentages inside twenty minutes during our own checks — so it belongs with a timestamp or not at all. And the homepage header reports different figures from the same endpoint at the same moment, with nothing published about what either measures; the "ten million visits a day" line that circulated widely does not reproduce against the endpoint.
Players have questioned whether signup forces email verification, so nobody outside the developer can turn that counter into a verified count of human beings. Player count and live stats takes the numbers apart.
The first week, and how she handled it
Two things went wrong in the days after launch, and her responses show how she works. A short outage on October 2 was followed by ₦100,000 in virtual naira for every player as an apology. Around the same time an exploit let players generate unlimited money; she reset the exploited funds and restored legitimate balances rather than banning anyone, and moved balances to server-side verification. The full timeline is here.
The pattern — respond publicly, fix the balance sheet, keep the players — is also why the game shifts week to week. One policy banner rotates on the homepage: as of October 6 it read "Owambe season is law this week", with no published calendar for what follows, so this week's events must be re-checked weekly.
What is still unconfirmed
Plenty of what people assume about her is documented nowhere. There is no official about page, press kit or developer interview: /about, /press and /media all return 404, and the site has no changelog, no FAQ and not even a sitemap, checked October 6, 2026. Search results also surface a LinkedIn profile under a different handle that nothing published ties to her.
Also unconfirmed: whether the 18+ age requirement is actually enforced, and whether she works alone or with a team. Start at what Lagos Life is and how to play, then check the official pages yourself.
FAQ
Who is the creator of Lagos Life? A Nigerian software developer publishing as Shalom Rayhamen on X under the handle @Shalom_HeyEliy. The official stats page prints the same name and handle in its footer, and the Terms name the operator as "Eliy (eliysites.com)".
Is her name Ijeoma Shalom Rayhamen or Shalom Mathew? Both spellings appear in published reporting: Arise and BusinessDay use Ijeoma Shalom Rayhamen, TechPoint and TechCrier use Shalom Mathew. This guide uses the display name she uses herself and does not endorse either version.
How did Lagos Life get started? She says she grew up playing The Sims 3 and wondered what it would be like if the Sims lived in a world modelled on her own, then saw another Nigerian developer, @eureka_seamless, driving a danfo through Lagos in a browser game — and that sparked the idea.
When did it launch and how big did it get? October 1, 2026, Nigeria's Independence Day. Media reported about 1,500 players on day one and one million within four days. The official panel read 59,425 online and 2,103,870 total players as of 2026-10-06 09:05 CST, all self-reported and moving constantly.
Lagoslifes.wiki is an unofficial guide, not affiliated with the developer of Lagos Life or with lagoslife.app.
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